Up-selling is a feature that will enable you to boost your sales and, consequently, your turnover. It consists of increasing the final amount of a booking by encouraging the customer to select a higher offer than the one they wanted when they first intended to buy.
Upselling will enable you to increase the average value of your bookings. It is therefore important to put in place a good upselling strategy so that the offers displayed to your customers are relevant and well-targeted, the aim being to improve the buying experience for your customers.
You need to make the right choice of services to promote, determine the seasonality of these upsells, etc. To do this, it is essential to use the customer data you have in your elloha account.