Independent hotels

Becomingless dependent on OTAs, which are costly in terms of commission,

Developing direct bookings to strengthen their commercial independence,

Facilitating the creation of special offers and promotions to make their offers more attractive,

Secure payment for bookings,

Sell more than just rooms to boost revenue,

We are aware of the challenges you face, particularly with regard to OTAs, which bring you a lot of bookings but also cost you a lot in terms of commission,

We are aware of the emergence of new competitors on collaborative platforms such as AirBnB, who do not offer the same quality of service as a hotelier, but who are entering the market on a massive scale,

We want to help you better diversify your different sources of bookings and, in particular, help you boost your direct bookings: by optimising your offers(last, early, other) and equipping you with a booking engine that potentially offers a better conversion rate for your visitors,

we can also provide you with solutions to help you save time in your day-to-day organisation: managing your online schedule, multi-channel distribution or creating attractive new offers (gift cards, gift vouchers, etc.)

all of which should help you win more direct bookings and therefore pay less commission.

reducing dependence on OTAs and lowering the annual volume of commission: when 40% or more of bookings are received from OTAs, a hotel is considered to be economically dependent on external distributors. If its occupancy rate does not increase from one year to the next, its gross margin will fall as it pays more and more commission. They therefore need to strengthen their direct booking strategy to gradually regain control of their turnover and margins. A hotel in a situation of economic dependence not only sees its margin fall, but above all, in the medium term, its transfer value (its selling price). This is an important point, because hoteliers always consider the possibility of selling their business.

optimise direct bookings on your own website: it may seem obvious to give priority to direct bookings, but hotels are often ill-equipped in this respect. 60% of them have little or no booking engine on their site (Ipsos SoLocal survey). Often, these engines are not responsive or offer a user experience that falls far short of what the OTAs have to offer: an unsecured, slow engine (more than 3'' to respond), the obligation to create a user account before booking, no multilingual capability, an insecure payment form, etc. Under these conditions, the hotel cannot convert the maximum number of visitors to its site into buyers, which considerably limits its direct booking capacity.

be able to easily apply promotional offers that boost their overall offer: the other challenge for hotels is to offer a good range of prices on their own site. This challenge is often difficult for them to meet, either becausethey do not necessarily have the time to anticipate the promotions and special offers to be offered (this is where the network head can play its full role), or because the technology available to them does not make it easy to do so. The end customer is always looking for the best commercial offer and is always surprised to find that it is not as easy to find on the hotelier's own website.

securing and guaranteeing bookings: this is a common problem for hoteliers due to the increase in credit card fraud. The postpaid model ("Book now, pay on arrival!") has been widely popularised by Booking, but it has also had undesirable effects on hoteliers: an upsurge in cancellations, "visa" bookings, payment fraud, etc. The challenge for hoteliers is to secure their bookings while remaining free to apply the sales model of their choice(postpaid or prepaid). By offering an open and secure system on elloha, you are giving hoteliers additional leverage to secure their bookings at very low cost. The system implemented on elloha enables strict (and free) control of payment cards and costs the hotelier nothing.

on the "basic" package offered by the network

on the "optional" packages