Get direct bookings from Google. Commission-free!
With elloha, you can publish your offers directly on Google thanks to the free Booking Links. This synchronisation takes place within a maximum of 72 hours and is carried out entirely by Google. You can contact their teams directly if you need to, via this link.
This new feature allows you to receive direct bookings from the world's most popular search engine.
This offer is reserved for "fixed", commercially-operated accommodation. It should also be noted that furnished holiday rentals and self-catering cottages are currently eligible for Google Vacation Rentals and not Google Hotel Ads.
With the free booking links currently displayed by Google on the travel.google.com page, your prices and the link to your booking engine will appear on the first pages of Google results at no extra cost, with the mention Official Site. Internet users will be able to book directly with you, and always without commission.
Google will give youfirst place for free links ("All options" section) at no extra cost.
Sponsored links (purchased by you or by the OTAs with which you distribute) appear in the Advertisements - Partner options block. These links are often paid for by the OTAs (distributors), but an establishment owner can also appear in this section, which operates on the auction principle.
You will also need at least one OTA (such as Booking, Expedia or Airbnb) to be connected to your Google Account in order to set up this synchronisation.
Remember to update your establishment's profile on Google My Business and make sure that the information is always up to date.
REMINDER: Google My Business is not linked to Google Ads or Hotel Ads. It is used to display information about your business (your address, telephone number, website link, etc.).
If you distribute through distributors (such as Booking, Expedia or Airbnb), the price you display in the block dedicated to you, along with the words Official Site, is what sets you apart from other sites.
Here's what your customers will see on your booking engine, once they've clicked on the Visit the site button:
Suggested dates on Google Hotel are based on a combination of factors, including :
User search history: Google can suggest dates based on a user's search history and previous hotel booking patterns,
Popular travel dates: Google may suggest dates based on popular travel periods, such as holidays and peak periods,
Location-specific events: Google can suggest dates based on events taking place in the area, such as conferences, festivals or sporting events,
Hotel availability: Google can suggest dates based on hotel availability, such as dates with the most available rooms or the lowest rates,
User preferences: Google can suggest dates based on user preferences, such as preferred travel dates or preferred room types.
These factors are analysed by Google's algorithms and used to generate a list of suggested dates that are most relevant to the user's search criteria. The suggested dates are intended to make the hotel booking process easier and more convenient for the user.
How do I activate Google Hotel Ads from your elloha interface?
Google Hotel Ads is accessible from the Connect subscription.
To make the booking button appear on Google, you need to :
In the main menu, on your left, click on Sales Channels,
On the My Sales Channels page, click on "+" or on the Large Channels tab, select Google Hotel Prices and click on Open this channel.
You may not see the direct booking button on your web browser. Feel free to clear your browser's cache:
for PCs, by pressing Ctrl + F5 or Ctrl + Shift + R
for MAC, by pressing ⌘ + Shift + R
This is often the reason why this button is not displayed, even though synchronisation is effective.
IMPORTANT: Google is responsible for setting up synchronisation at its level. As a result, elloha support will not be able to intervene in the event of a problem. Please contact Google if you have any problems with Google Hotel Ads synchronisation.
More tips in our brochure!
Good to know: If you have set up service charges in your elloha account, these will not appear for Google synchronised bookings.