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Connect Your Unique Planning to Google Things to do

Updated over 3 months ago

Get direct bookings from Google. Commission-free!

With elloha, you can distribute your offers directly on Google Things to do thanks to the free Booking Links. This synchronisation takes place within a maximum of 72 hours and is carried out entirely by Google.

This new feature allows you to receive direct bookings from the most widely used search engine in the world.

This offer is reserved for activities. This applies to you if you offer leisure services.

With the free booking links currently displayed by Google on the travel.google.com page, your prices and the link to your booking engine will appear on the first pages of Google results at no extra cost, bearing the mention Official site. Internet users will be able to book directly with you, and always without commission.

Google will give youfirst place for free links ("All options" section) at no extra cost.

Sponsored links (purchased by you or by the OTAs with which you distribute) appear in the "Ads - Options from our partners" block. These links are often paid for by the OTAs (distributors), but an establishment owner can also appear in this section, which operates on the auction principle.

You will also need at least one OTA (such as Booking, Expedia or Airbnb) to be connected to your Google Account in order to set up this synchronisation.

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Remember to update your establishment's profile on Google My Business and make sure that the information is always up to date.

REMINDER: Google My Business is not linked to Google Ads or Hotel Ads. It is used to display information about your business (your address, telephone number, website link, etc.).

If you distribute through distributors (such as Booking, Expedia or Airbnb), the price you display in the block dedicated to you, along with the words Official Site, is what sets you apart from other sites.

This is what your customers will see on your booking engine, after they have clicked on "Visit the site":

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How do you activate Google Hotel Ads from your elloha interface?

Google Hotel Ads is accessible from the Connect subscription.

To make the booking button appear on Google, you need to :

  • In the main menu, on your left, click on Sales Channels,

  • On the My Sales Channels page, click on "+" or on the Large Channels tab, select Google Hotel Prices and click on Open this channel.

You may not see the direct booking button on your web browser. Don't hesitate to clear your browser's cache (for PCs, by using the Ctrl + F5 keys or, for MACs, by using the ⌘ + Shift + R combination) as this is often the reason why this button is not displayed even though synchronisation is effective.

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More tips in our brochure!

Good to know: If you have set up service charges in your elloha account, these will not appear for Google synchronised bookings.

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