When it comes to tourism marketing, there are two main types of operation:
mass mailings of promotions and information,
sending personalised emails (one by one) to your prospects and customers,
This type of message is generally used on two main occasions:
before their stay, hence the term "pre-stay",
after their stay, hence the term 'post-stay',
In the case of pre-stay, the aim is often to
create even closer contact with your customers (e.g. "We can't wait to see you!"),
proposing new offers (e.g. "Book a higher standard room"),
send them information about your establishment (e.g. arrival health protocol) or what there is to do or see in your area,
In the case of post-stays , this often involves
thanking the customer for coming (it always makes a good impression...),
offering to publish a review of their experience with you,
giving them a discount voucher for their next visit (and so building up their loyalty), etc
These messages generally have a very high open rate and contribute to a better relationship with your customers, which can encourage them to come and visit you more often, to post enthusiastic reviews or to recommend you to their friends.
To help you manage (like an ace!) these new messages - and therefore strengthen the quality of your customer relations - elloha lets you easily create your own pre- and post-stay emails.
They will be automatically emailed to your customers - by us and under your signature - with a record delivery rate of 99.9%. This email will be sent to customers who have booked directly from your elloha booking engine and to those who have booked through OTAs such as Booking.com or Airbnb, if you have activated the channel manager function on your elloha account.