Travellers are fond of (real) promotions ... One of the most popular, among Anglo-Saxon travellers, is the "Pay 1, Buy 2" or "Book 2 Nights, Pay only 1!
How do I set up this promotion?
Click on Offers in the Main Menu
Select the desired Offer in the Your Main Offers page
Click on the Promotions tab
Then click on Add a Promotion
Give your promotion a catchy name: "1 Night Booked, 1 Night Free"
Apply a 50% discount rate
Select the Standard Price or Special Offer to which you wish to apply this discount,
Then click on Create
As with all the other Promotions, define a validity period and a publication period and give as many commercial details as possible (the price includes, the price does not include, etc...)
For your "1 Night Booked, 1 Night Free" Promotion to work perfectly well, make sure you set your Minimum Length of Stay at 2 Nights so that travellers are obliged to book a minimum of 2 nights.
All that remains is for you to decide whether to apply this Promotion to all authorised arrival days or to certain days only and whether or not to make this offer cancellable and, if so, what specific cancellation charges you apply to this promotion.
In the end, this is what your customers will see on your booking engine:
Searching for a minimum of 2 nights,
The Standard Price at € 512 for 2 Nights
The 50% off Promotion, i.e. €256 for 2 nights on the same date