trivago has created the Rate Connect application to help you increase your direct bookings. It helps you promote the rates on your website.
There are three types of Rate Connect campaigns:
pay-per-click
pay per booking,
pay per stay.
The pay-per-click campaign offers different bidding objectives to influence how the bids are optimised for your business.
With pay-per-booking and pay-per-stay campaigns, the higher the commission rate you choose to pay on a direct booking, the higher your visibility.
trivago now offers you the option of activating the Free Link from your trivago Business Studio account. To activate this link, simply log in to your trivago extranet or read the following recommendations click here.
Rate Connect also provides you with the metrics you need to keep your campaign performing at its best on trivago:
- Monitoring traveller clicks on your rates,
- Track your direct bookings via trivago,
- Check your revenue against the total value of the booking.
How do I use Rate Connect?
If you are ready to use Rate Connect, you will need :
a trivago Business Studio account,
a connectivity provider such aselloha to process your direct bookings via your booking engine.
How much does Rate Connect cost?
The cost of Rate Connect differs depending on the type of campaign you activate(pay-per-click, pay-per-booking and pay-per-stay).
When you opt for pay-per-click, you define the monthly budget that suits you and only pay for the clicks that you receive on the rates on your website. To help you select an optimal budget for your pay-per-click campaign, trivago offers budget recommendations in the app.
With pay-per-booking, you choose one of the available commission rates (from 10%) and pay this fixed commission every time you receive a direct booking.
With pay per stay, the commission rate you choose will be charged on customers' direct bookings once they have completed their stay (check out). trivago will not charge you for a cancelled booking, unless you retain some or all of the booking value.
How do I launch a Rate Connect campaign?
Once you've added the Rate Connect app to your Business Studio account, open the app and click the Start Now button. Follow these three simple steps to set up and launch your first campaign:
Choose your campaign type,
Set your monthly budget if you choose pay-per-click, or select one of the available commission rates if you choose pay-per-booking or pay-per-stay,
Enter your billing details.
After setting up your campaign, your website rates will be uploaded to your trivago profile within 24 hours.
Please note
You can change your campaign type according to the configuration available from your connectivity provider. Similarly, if you opt for payment per booking or payment per stay, you can switch from one commission rate to another.
You can pause your campaign and restart it whenever you like.