Integrating the Google Analytics 4 code into your elloha booking engine can provide you with valuable information about the behaviour of your users and the performance of your booking engine.
You can get a more complete picture of your business performance and make decisions to optimise your booking engine and maximise bookings.
Here are a few reasons why you should integrate this GA4 code:
Performance tracking: Google Analytics 4 allows you to track important data related to your booking engine, such as the number of bookings made, conversion rate, average booking time, etc.
Understanding users: Google Analytics 4 provides detailed information about user behaviour. You can track pages visited, actions taken (searches, button clicks, etc.), stages in the booking process, abandonment rates, etc. This helps you to understand how users interact with your booking engine and to identify any problems or obstacles that might deter them from booking.
Traffic source analysis: GA4 allows you to track the origin of traffic to your booking engine. You can find out which traffic sources (organic search, advertising, social media, etc.) generate the most bookings. This helps you to use your marketing resources more effectively by identifying the channels that bring in the most valuable users.
Segmentation and personalisation: you can segment your users according to different criteria such as geography, interests, behaviour, etc. This allows you to personalise the user experience and provide targeted offers or promotions to increase bookings.
All you need to do is enter your GA4 code in the field provided for this purpose in the booking module and visible from the Modules menu on your elloha platform.
Events used by Google Analytics 4
The events used in Google Analytics 4 (GA4) are used to collect data on user interactions with your website or your booking engine. They are used to track specific actions performed by users, such as button clicks, file downloads, video views, shopping cart additions, form submissions, etc.
GA4 offers an event-based approach to tracking user interactions, unlike the previous version of Google Analytics (Universal Analytics) which focused primarily on page views. GA4 events offer greater flexibility to measure specific actions that are important to your business.
Events are not configured by default in Google Analytics; it is up to you, the tool user, to configure them according to the data you wish to collect.
Below is a table summarising the events that need to be tracked in order to monitor and study your customers' behaviour. This will help you build your conversion funnels.
Events to track | Name of event | Remarks |
View Magic or Basic site | view_website | |
Display a list of concierge establishments | view_concierge_list | |
Detail page for a location | view_item_list | Compatible with the Analytics e-commerce module |
Add to basket | add_to_cart | Compatible with the Analytics e-commerce module |
Remove from basket | remove_from_cart | Compatible with the Analytics e-commerce module |
Cross-selling display | view_cross_selling | |
Click & Collect display | view_click_and_collect | |
Upsell display | view_upsell | |
Display of the customer details form | view_cart | Compatible with the Analytics e-commerce module |
Display choice of payment methods | begin_checkout | Compatible with the Analytics e-commerce module |
Display of confirmation page | purchase | Compatible with the Analytics e-commerce module |
Display error page | view_error |
Create a conversion funnel
If you're a Google Analytics expert, you can also build a custom conversion funnel in your Google Analytics account, as explained in this detailed Google article: https: //support.google.com/analytics/answer/6180923?hl=fr
You can set up the different stages of the funnel from the Explorer menu :
The standard funnel steps are the following events:
1-view_item_list
2-add_to_cart
3-view_cart
4-begin_checkout
5-purchase
There is an additional step at the beginning of the purchase path (event: "view_product_list") on the elloha Network Header engines: