The main challenges facing ticket vendors
The digitisation of ticket sellers (museums, parks, etc.) or package sellers (guided tours, conferences, etc.) is well advanced due to the long-standing computerisation of this profession. However, computerisation does not necessarily mean that these players are ready for online sales. Their solutions are not necessarily ready for digital distribution...
The management of mobile (or responsive) bookings is closely linked to the previous challenge because, as far as activities are concerned, bookings are essentially made by mobile phone and at the last minute (when the traveller is on site, in 80% of cases),
Distributing themselves on the OTAs without worrying too much about their predominance is one of the challenges facing the most organised pros or those seeking a more international clientele (which only operators like TripAdvisor can provide),
Digitalisation is a more global challenge , since it extends to the operator's own organisation for the management (more complex than that of a host) of its inventories and sales formulas.
Gaining greater autonomy and freedom thanks to digital tools is a way of winning over a large number of professionals, particularly via mobile-type solutions that will enable them to manage their business online or even their access control while still being away from their premises, as is often the case for professionals in the business,
Elements of language
Activities are now highly sought-after on the web by travellers: because of their complexity, they are also the most complicated sector to digitise. We may have the solution to some of your needs...
We also know that, in your sector, last-minute bookings by telephone are much more common than in other sectors: this is linked to the fact that travellers make decisions at the last minute according to their wishes, the weather, etc... We believe that we can help you to manage the flow of these bookings without them disrupting your organisation (by accommodating your space constraints perfectly, for example),
We can also provide you with solutions to help you save time on a day-to-day basis in your organisation: for managing your schedule online, your multi-channel distribution or even the creation of attractive new offers (gift cards, gift vouchers, etc.) that can help you boost your income,
finally, we know how difficult it is for you to have a website that meets current needs (particularly in terms of responsive design and real-time booking), to control its production costs and its day-to-day operation, and also its referencing... We can help you in this area too, to make the right choices, to test inexpensive solutions, and to help you gradually gain independence in these areas...
Main issues
helping professional businesses to go digital: even if most professionals are aware of the challenges, their level of digitalisation is still lower than that of accommodation providers such as gîtes or guest houses. This phenomenon is exacerbated when the professional depends mainly on seasonal activities: he doesn't feel the need to go into digital issues in depth, even though, paradoxically, he has the most time available for training. For these professionals, the ideal solution (capable of managing digitally what they manage well with 'paper and pencil') does not exist. elloha does not claim to solve everything, far from it ... but our platform can easily demonstrate that it can solve 80 to 90% of their operational problems.
distributing on OTAs is a major challenge for the most organised professionals. These players know that they can attract new customers by promoting their offers on the major portals, with TripAdvisor in the lead. However, they also need to be able to provide prices and availability in real time, so that when bookings are sent to them, they do not disrupt their planning but fit perfectly into their organisation. For their part, the OTAs now regard the activities sector as a priority, as it is an additional means of increasing the attractiveness of their offer and their business volumes. These two sectors (producers and distributors) therefore meet quite easily ...
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optimising bookings received directly on your own website or Facebook page: leisure professionals (especially if their business is highly seasonal or involves a single event) very rarely have an efficient digital arsenal capable of managing their bookings online, distributing through multiple channels and managing the last-minute problem that is a key factor for this type of professional. What's more, their websites are often poorly equipped (i.e. responsive, with a booking engine worthy of the name, etc.). Their traffic is low because their natural referencing is often minimalist. Lastly, its Facebook page is often little or poorly exploited, even though its potential remains really great.
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securing and guaranteeing bookings: this is a common problem for professionals in the business, who often have little or no equipment. These types of pros are rarely equipped with an Eftpos terminal (electronic payment terminal) with PLBS (leasing of goods and services), software that complements their Eftpos terminal and enables them to block bank authorisations. If they are to develop their online sales, they need a fully integrated solution that provides maximum protection against cancellations, while allowing them to pay their customers on the spot in cash, gift vouchers, holiday vouchers, etc...
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have a website worthy of the name, on which the professional is totally autonomous: there are countless examples of professionals whose site took months and months to get off the ground and, once online, to get it referenced and see its traffic gradually increase. Every professional has had this experience at least once in their life. Not to mention the hefty bills from local web agencies or the repeated costs each time a page has to be added or a section updated... For the more experienced, creating your own site using current technologies on the market (Wordpress, 1&1, Weebly, etc.) does not provide total satisfaction, as it means you have to keep adding modules (or plugins) to achieve a user experience similar to that of the best hotel websites (availability, special online offers, etc.)
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offer freedom to professionals thanks to the ellohapp mobile application included in their subscription. It enables them to receive live bookings, manage their schedule remotely and control access for their customers. This mobility factor is essential for professionals who are often based in several locations and spend most of their time "in the field"
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Benefits provided by elloha
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