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Activities (rental type)

Updated over 3 months ago

The main challenges facing rental companies

  • The digitalisation of the rental industry (bikes, kayaks, etc.) is still in its infancy, but it is set to progress very quickly with the arrival of the OTAs on this market,

  • The management of mobile (or responsive) bookings is closely linked to the previous challenge because, as far as activities are concerned, bookings are essentially made by mobile phone and at the last minute (when the traveller is on site, in 80% of cases),

  • Distributing themselves on the OTAs without worrying too much about their predominance is one of the challenges facing the most organised rental companies or those seeking a more international clientele (which only operators like TripAdvisor can provide),

  • Digitalisation is a more global issue , since it extends to the operator's own organisation for managing its inventories and sales formulas (which is more complex than that of an accommodation provider). Example: I have several bikes but I can hire them in several different ways on the same day (for 1 hour, 2 hours, the whole day, etc.). So I need a tool that can manage this complexity without upsetting my usual organisation.

  • Gaining greater autonomy and freedom thanks to digital tools is a way of winning over many professionals, particularly via mobile-type solutions that will enable them to manage their business online while being away from their premises, as is often the case for professionals in the business,

Elements of language

  • Activities are now highly sought-after on the web by travellers: because of their complexity, they are also the most complicated sector to digitise. We may have the solution to some of your needs...

  • We know that it's more complicated for a professional in the business than for a web host, because you have much more complicated situations to deal with, such as renting the same equipment several times a day under different packages. We are aware that we need to provide you with a reliable solution to these challenges...

  • We also know that, in your sector, last-minute telephone bookings are much more common than in other sectors: this is linked to the fact that travellers make last-minute decisions based on their desires, the weather, etc... We believe we can help you manage the flow of these bookings without disrupting your organisation (by accommodating your inventory constraints perfectly, for example),

  • We can also provide you with solutions to help you save time in your day-to-day organisation: for managing your online schedule, your multi-channel distribution or even the creation of attractive new offers (gift cards, gift vouchers, etc.) that can help you boost your revenue,

  • finally, we know how difficult it is for you to have a website that meets current needs (particularly in terms of responsive design and real-time booking), to control its production costs and its day-to-day operation, and also its referencing... We can help you in this area too, to make the right choices, to test inexpensive solutions, and to help you gradually gain independence in these areas...

Main issues

  • distributing yourself on OTAs is a major challenge for the most organised professionals. These players know that they can attract new customers by promoting their offers on the major portals, with TripAdvisor in the lead. However, they also need to be able to provide prices and availability in real time, so that when bookings are sent to them, they do not disrupt their planning but fit perfectly into their organisation. For their part, the OTAs now regard the activities sector as a priority, as it is an additional means of increasing the attractiveness of their offer and their business volumes. These two sectors (producers and distributors) therefore meet quite easily ...

  • easily apply promotional offers that boost your overall offering: the ambition of a leisure professional is to optimise their activity or occupancy rate over a very short period (linked to seasonality). Most professionals know that this can be achieved by offering special offers and promotions (for example, a Happy Hour that only offers promotions during the least popular times of the day, or a promotion that says " Come back tomorrow and save 20% thanks to a promotional code given to that day's customers"). In addition, to optimise online sales, a professional must also display a real range of prices (standard prices that can be cancelled, special offers and promotions that cannot be cancelled or are subject to conditions). This diversity of prices will also distinguish them from their competitors who only offer a brochure price that remains unchanged throughout the season... And it will be able to communicate more effectively on Facebook to reach new targets in real time.

  • have a website worthy of the name, on which the professional is totally autonomous: there are countless examples of professionals whose site took months and months to get off the ground and, once online, to get it referenced and see its traffic gradually increase. Every professional has had this experience at least once in their life. Not to mention the hefty bills from local web agencies or the repeated costs each time a page has to be added or a section updated... For the more experienced, creating your own site using current technologies on the market (Wordpress, 1&1, Weebly, etc.) does not provide total satisfaction, as it means you have to keep adding modules (or plugins) to achieve a user experience similar to that of the best hotel sites (availability, special online offers, etc.)

  • offer freedom to professionals thanks to the ellohapp mobile application included in their subscription. It enables them to receive live bookings, manage their schedule remotely and control access for their customers. This mobility factor is essential for professionals who are often based in several locations and spend most of their time "in the field"

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Benefits of elloha

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