CAMPAIGN OBJECTIVES :
The B2B campaigns that elloha regularly launches among tourism and leisure professionals have the capacity to mobilise new signups throughout the year. This allows your DMO to benefit from a regular flow of registrations to your platform and to regularly increase the ranks of your partners.
elloha gives you the opportunity totake part in each of these campaigns dedicated to highly targeted audiences such as :
-Hotels, guest houses, self-catering cottages, holiday rentals... who are contacted on specific themes (at different times of the year) directly related to their business or current affairs.
-The same goes for business professionals (sports, culture, ticketing, etc.), who are contacted on specific topics related to their issues.
These campaigns are sent out very regularly, at a pace that is both sustained and controlled, to avoid putting your local partners under too much marketing pressure (to date, our campaigns have recorded less than 0.2% churn...).
Please note: The provision of a contact file is essential to the deployment of your marketplace. Via co-signed email campaigns, your professionals are informed in successive waves of mailings of the possibility of joining your network and of the opportunities offered by elloha to digitalise their business. 2 to 3 emails are all it takes to convince them and take them on during the best tourist seasons. In my experience, if you don't give us a file of professionals, you guarantee that they will all come forward at the last minute (in June), too late for us to provide them with effective support and to get their elloha account up and running with the stress of the season about to start. It's also a guarantee that you won't be generating any traffic to your landing page.
COURSE OF THE CAMPAIGNS :
Based on a qualified file (see below), we can send new members to your platform according to the following process:
Their journey :
The professional receives an email with our co-signature : it's important to "announce the colour" from the outset. They will have to deal with elloha and their own DMO. At no point will they be surprised to discover a new contact or a new structure. It's very important for professionals to feel confident from the outset about who-is-who and who-does-what.
On reading the email, and depending on the links we insert in the message, the professional may also decide to go to your elloha landing page (example here) (if you have subscribed to this option in your TDR contract) where they can find additional information: economic conditions, contracts, etc. before signing up once and for all. Eventually, each DMO will have 2 dedicated pages (one for accommodation providers and another for leisure professionals).
On reading the email, and depending on the links we insert in the message, the professional may also decide to go directly to your elloha platform (e.g. monterritoire.elloha.com) to register directly. If they already exist, their details will be forwarded to them so that they can be converted into an elloha account without any manipulation on anyone's part; hence the importance of having also migrated the data from your SIT before any acquisition operation.
Once the customer hassigned up (signup), our OnBoarding team will take charge of them to ensure that their account is properly configured and that their needs are covered.
Our OnBoarding stages then follow over a period of 15 days to ensure that the pro is active on his new account and that we have answered all his questions.
THE IMPORTANCE OF A QUALIFIED FILE:
Given the precision of the messages sent (the more precise and targeted the message, the higher the open rate), it is important to carefully prepare the prospect files you want us to contact through these campaigns.
Note: once imported into our Marketing Automation, these files are deduplicated with our own elloha files so that the contacts are not impacted several times under separate campaigns.
Please send us your files in Excel format (download the template here) with the following information in columns (red = mandatory; black = optional) via the TEAMWORK collaborative space (as usual). Example here.
COMPANY NAME | e.g. HOTEL DE LA MER |
CAT | Please use the elloha nomenclature (not TIF) Hotels : (HOT) Guest houses: (CH) Gites : (GITE) Furnished accommodation, holiday rentals: (LOC) Campsites: (CAMP) Sports activities (kayak hire, bikes, tree climbing) : (SPORT) Cultural activities and ticket sales: (CULT) Restaurant : (REST) Tasting room : (DEG) Work experience : (STAGE) Transport : (TRANS) For all other activities: (DIVERS) |
ADDRESS | |
ZIP CODE | |
CITY | |
First name | Owner or main contact |
Name | |
Mobile / Tel | |
GUID | That of your SIT (for better recognition) |
LABEL-MARQUE | e.g. Gîtes de France (if you have them ...) |
Resort | e.g. Leucate (if you have a tourist office). This is the name you would like us to display in our newsletters |
Department | ex: Dordogne |
Region | eg: Nouvelle Aquitaine |
DMO | official name, eg: Comité Départemental du tourisme ... |
web-partner | e.g. www. dordogne-tourisme.com (your website for the general public) |
DMO_business name | ex: Dordogne Tourisme |
Example of a B2B email sent (specimen) :
