From the Configuration tab , Visuals menu, you can add your logo, as well as indicating your Business name and a label for your Activity which will form a title for your elloha site:
A checkbox allows you either to choose to display the logo that you have the option of loading, or to prefer the title of the site:
Further down, you can add your profile photo:
What could be more reassuring than a photo of yourself to give web users confidence?
At the bottom of the page, you can add a favicon that will be visible in the browser tabs of visitors to your site:
Here are some links to generate favicons from your logo:
Finally, you can choose the title of your menu: